Whilst the business market differs between the USA and EU, there is an even more marked difference between business cultures when entering the Japanese market.
To succeed in Japan, it is essential to understand the cultural differences and to address the need to develop the relationship as well as the business.
Experience through working in Japan, has led to knowledge of the market and an understanding of the different cultural needs in a business scenario. If you are thinking of expanding your market into Japan a presentation to your company or advice on a more individual basis would be the ideal first step.